The risk is really in the eyes of the beholder. Have you ever thought that maybe society had sold us a load of crap when it comes to risk? You can’t put it past society, though, we once believed that world was flat, that wearing seat belts were stupid, and that the media is our friend. We often realize much too late that when you go with the flow of society, you are often wrong. It pays to go against the grain, and after reading this article, you will see how the same goes for risk.